Farts and fairy dust – tekom/tcworld 12 – Day 2

As promised, I follow up with the second part of my wrap up of the tekom-Jahrestagung 2012 in Wiesbaden. (You missed Day 1?) Day 2 was again filled with lectures, workshops and interesting talk with some techcom friends old and new. More fun with spreadsheets The morning (the spell checker voted for „mourning“ here…) started with Sarah O´Keefe (after a much too short night) – did I mention that I am really a fan? The 100 minute workshop was called Building a Business Case for Content Strategy – and that´s what we did. Only thing I have to complain is that it was from time...
read more